Privacy Policy

Blenda Labs AB

Last updated: 2025-11-24

Introduction

Blenda Labs AB ("we", "us", "our") is committed to protecting the privacy and security of information entrusted to us. This Privacy Policy explains how we collect, use, store, and protect information in connection with our services.

Information We Process

We provide services to business customers and process the following types of information:

  • User Account Information: First name and email address for user account creation and authentication
  • Creative Assets and Project Information: Scripts, images, video segments, metadata, and other creative content related to customer intellectual property
  • Account Information: Business contact information, account credentials, and service usage data
  • Technical Data: System logs, access logs, and technical information necessary for service delivery

We process limited Personally Identifiable Information (PII) - specifically first name and email address - which is necessary for user account management and authentication. Our services are designed for business-to-business use and focus on creative asset management and project collaboration.

How We Use Information

We use the information we process to:

  • Provide and improve our services
  • Manage customer accounts and relationships
  • Ensure security and prevent unauthorized access
  • Comply with legal obligations
  • Communicate with customers about their accounts and services

Data Storage and Security

We take data security seriously and implement appropriate technical and organizational measures:

  • Encryption: All data in transit uses HTTPS/TLS encryption. Data at rest is encrypted using industry-standard encryption.
  • Access Controls: Access to customer data is restricted to authorized personnel only, using individual accounts and strong authentication.
  • Cloud Infrastructure: Data is stored in secure, EU-based cloud infrastructure (Sweden) with provider-level security controls.
  • Backups: Regular automated backups are performed to ensure data availability and recovery.

Data Location

Customer data is stored primarily in Sweden (EU) using cloud infrastructure:

  • Database and storage: AWS eu-north-1 region (Stockholm, Sweden)
  • Application hosting: Global CDN with primary processing in EU/US

We do not transfer customer data outside the European Economic Area (EEA) except as necessary for service delivery through our certified cloud providers.

Data Retention

We retain customer data for as long as necessary to provide our services and comply with legal obligations. Upon termination of a customer relationship, we will delete or return customer data in accordance with our service agreements and applicable law.

Your Rights

Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Data portability
  • Withdraw consent where processing is based on consent

To exercise these rights, please contact us at the address below.

Third-Party Services

We use trusted third-party service providers to deliver our services, including:

  • Supabase (database and storage)
  • Vercel (application hosting)
  • Google Workspace (business communications)
  • Other service providers necessary for service delivery

All third-party providers are selected based on their security practices and compliance with applicable data protection requirements.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify customers of material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Us

For questions about this Privacy Policy or to exercise your data protection rights, please contact:

Blenda Labs AB
Email: tech@blendalabs.com

This Privacy Policy is governed by Swedish law and complies with the EU General Data Protection Regulation (GDPR).